Back again, little fledglings! How did “4 Must-Haves for a Viral Tweet” work for you? Do let me know. I care!
Today we’ll explore how to finely target potential customers on Twitter-with hashtags! As explained in last month’s tips, hashtags channel your tweet into the feeds of other tweeters who have similar interests…which can lead to sales of your product or service.
I don’t know about you, but I can’t just pull appropriate hashtags out of my mind, and forget trying to find the file where I put my lists of possibilities. There is a much simpler way-emulation, aka imitation, aka not reinventing the wheel! Do a hashtag search for your topic and use the hashtags that others also tweeting about it are doing.
For example: Say you wrote a murder mystery called The Girl with the Bluebird Tattoo. You want to get it in front of the people most likely to read mysteries. So all you do is log onto Twitter, look for the search box (area at the top with a magnifying glass), and type in #CrimeFiction. The example below is a tweet that landed in my feed when I typed that in. Note all the other hashtagged words the tweeter included (#author, #YoungAdult, #UrbanFiction, #Drama, etc.). Those are tags you could use to promote your novel.
Here’s another example:
This book has an otherworldly vibe going on, so the tweeter used #paranormal and #fantasy, among others.
Caution! Don’t overload a tweet with hashtags. Best to use three or four, max, and write a similar tweet with different hashtags another day. Remember to change the verbiage or Twitter will mislabel it as spam and eliminate it. If the tweet is quite dissimilar, you can use the same hashtags again, but mix it up.
See what a snap it is to use those magical hashtags? It’s so worth your time to tweet about your writing. Your book or blog will get the attention of thousands of kindred souls-souls who can buy your book!
If you need any help choosing hashtags, let me know.