The sound of silence. I love it! Because, speaking as a listing agent, that means that my seller isn’t calling me wondering what I’m doing for him (if anything). It means that I’ve kept him up-to-date and anticipated any concerns he might have…of a real estate nature.
So if you’ve ever asked yourself the question, “What should my agent be doing?”, I have prepared a handy-dandy “to do” list to give your listing agent:
- Call me! I get lonesome and worried when I don’t hear from you. It would sure be nice to get a call from you every Monday morning if you didn’t phone me over the weekend to say we have an offer.
- (Note to agent: texting is not OK for this. You need to gauge their stress level, hear the pain in their voice.)
- When we don’t have an offer to chat about, let’s fill the time with market statistics: Did my neighbor’s house sell? What’s this week’s competition look like?
(Note to agent: this helpful sharing of information builds your credibility so that when it’s time for a price reduction, and your client hasn’t seen any writing on a contract, he has seen “the writing on the wall.”)
- Please keep up with how the local newspaper is programming the market so you can advise me. I need to know if they’re telling everyone it’s changed from a seller’s to a buyer’s market.
- (Note to agent: Subscribe to a hard copy newspaper. You do not get all this information by just scanning Yahoo News. Look at the business section, too. And you can write it off against your income which will keep coming if you do a good job of being a Realtor.)
- When the pest report comes in, how about you get me a few bids so I can either get a better deal or be comfortable with what the termite company wants to charge?
- (Note to agent: Really, put yourself in their shoes; wouldn’t you do that for yourself? If you don’t know other contractors, ask your associates—they love to share great workers. And you might discover a better source for the future.)
I share these tips with you because they arose from the biggest complaints I hear from sellers. There’s good silence (when our client doesn’t call us with a concern), and there’s bad silence (when the agent isn’t proactive about keeping you informed). Of course, no agent can foresee and prevent some calls, like the one I recently got:
“Cathy, somebody came through my house today and left an apple core in the flyer stand!”
Every day it’s something new in real estate.
If this is confusing, or you want to debate, or you just want to vent, feel free to comment below or email me at firstname.lastname@example.org and put “Blog” in the subject line. I care. I tweet at @CathyTurneyLafs.
Cathy Turney has been a California licensed real estate broker (#01056789) since 1988, a state-certified appraiser (#AR008672), and wrote the American Business Association Stevie Award winning book, Laugh Your Way to Real Estate Sales Success.