If you think Twitter is basically for the birds, I was once like you. Actually, as a child I had a succession of blue parakeets I faithfully nurtured that then mysteriously dropped dead—a portent of things to come? Recently, though, after spending countless dollars to promote my real estate tell-all humor book (with so-so results), my social media guru said, “You need 10,000 Twitter followers.”
Speaking as a right-brain creative technophobe, I was…speechless. I had collected 200 followers, and that had been a struggle. But if I couldn’t do better on Twitter, the alternative was to sign every paycheck from my day job over to marketing companies. Well, I sweated bullets and found workarounds—strategies that made me able to navigate Twitter and draw a big flock. Easy strategies that other right-brain Luddites, as well as the technologically gifted, can also use to make their writing soar into the Twittersphere.
And I think you might want to hear about those methods, if Brenda Knight, WNBA-SF’s MostExaltedPresident, is any barometer, which she is! At a recent WNBA meet-and-greet at the Hotsy Totsy Club (“best happy hour in the East Bay!”), as I started to float another new book idea, she said, “Tell us about how you got 10,000 Twitter followers—that’s what we really want to hear about!” And just like that, my next book took flight.
Here are a few tips to show how you too can capitalize on Twitter. You don’t even have to buy my Get 10,000+ Twitter Followers—Easily, Quickly, Ethically! But if you do, of course, you’ll have my undying love and free technical support (right-brain version) forever.
Tip #1: Banner Content
Twitter success begins with amassing a large flock. People infer your “relevance” by the size of your following. To get followers, we need to engage and follow, follow, follow others. But how do you do that? The first step is to create an appealing banner, aka header, for your Twitter page with images that make it look like it would be interesting and uplifting to follow you.
Unruffle those feathers! You do not need to create the banner yourself. There are several services (I used Fiverr.com) that will do it for you for about $25, and the result will fit Twitter’s size parameters. If you’ve authored a book, include a picture of it. Don’t worry if you don’t have a book—it won’t be conspicuous by its absence; just tell the designer you want some graphics indicating that you write.
In my instructions to Fiverr I said I needed a colorful, upbeat Twitter banner that would attract book lovers, business people, and those wanting positive, inspiring quotes. The more avocations or interests you display in your banner, the more diverse a follower base you’ll attract. If you need ideas, look up other authors’ Twitter pages and see what they did.
Tip #2: Easily Target Those Who Want to Hear What You Have to Say
Many people will follow you back simply because they like your banner. But the key to exponentially bettering those odds is to target people who share your interests. If I want to promote my real estate book, I simply do a hashtag search for “real estate,” and Twitter shows me recent tweets from thousands of people about real estate. I follow the first several hundred people, and in a matter of minutes I’ve essentially invited them to follow me back. On a typical day, this step yields 30 to 100 follow-backs.
Tip #3: Choose a Memorable Handle
By memorable, I mean easy to remember and identify (vs. too clever). On Twitter you have two names. First is your real name—the one your parents gave you (or you changed to your own liking). Twitter asks for that when you set up your account. But! They limit you to 20 characters. (I’m sure future parents will keep that in mind when they give birth.) So if your real name is longer than 20 characters you’ll need to shorten it without disguising it so much that people can’t find you.
Your other name is your “handle” which begins with an @ and is also known as your username. Your handle can be up to 15 characters, not including the @ sign. Here’s where you can be creative, but I caution you to still try to make yourself easy to identify. You are searchable by either of these two names, but the @ name is yours and yours alone so that, for instance, there’s no confusion if someone searches for Mary Jones, of whom there are dozens.
If you want to change your handle or account name later, you can do it at any time and still keep all your followers.
Tip #4: Incentivize Yourself!
Twitter is a quick way to stay up-to-the-minute on world events. Something exciting at the United Nations? Just search #United Nations, and you’ll hear about it firsthand. Want to know what’s going on at WNBA-SF? Just search “#WNBASF.” And do click “follow” once you get there because WNBA-SF is so follow-worthy!
Tip #5: Stumped About What to Say?
To be deemed follow-worthy by large numbers, you also need to tweet regularly—to inspire, support, and engage. Yikes! Who has time to do that, plus write the great American novel or go-to nonfiction book? I use a program called Social Jukebox, which only costs a few dollars a month. It automatically posts quotes and images that are so wonderful they even inspire me! I’ve actually had babies following me, it’s so great!
If you’d like more tips and lots of screenshots to show (not just tell) you how to soar with the eagles on Twitter, “Look Inside” my book, Get 10,000+ Twitter Followers—Easily, Quickly, Ethically, available on Amazon.
Cathy Turney is a member of WNBA-SF. Her book Laugh Your Way to Real Estate Sales Success won the American Business Association Stevie Award for Best Business Book of the Year 2015. She is a contributor to Huffington Post, tweets at @CathyTurneyLafs, blogs at www.CathyTurneyWrites.com, and emails at firstname.lastname@example.org.