You wrote a brilliant article or have an exciting product and you want to share it with movers and shakers. Or you need to bump sales of your book. Immediately. For free. And you have about 10 minutes in which to accomplish it.
Twitter to the rescue!
Here are the simple steps you would take to get thousands of eyes on anything you have to market. Say you wrote a piece about holiday baking:
- First, you’d write something about it and put it on your website or blog. If you don’t have your own website or blog but your story will be posted somewhere online, that’s fine, too. It just needs to be online.
- Next, log on to Twitter, go to the little blue ”Tweet” jelly bean to the right of the top line of your Twitter page and click on it.
- A screen where you can write a tweet pops up.
- On that screen type a couple of short sentences that would create excitement about holiday baking, and then type in “#holiday baking” and add the web link where your further information resides.
- When you finish composing your tweet, click on the blue “Tweet” jelly bean at the bottom right of that screen. If you’re too wordy, the little blue jelly bean will not work, and the number of characters you’ve exceeded will appear to the left of it. If that happens, just shorten the tweet up—you’re allowed 280 total characters, and Twitter will recount for you.
- There! You’ve now tweeted, and it will appear in the streams of thousands of people who are looking for posts about baking…people who will possibly link to the place online where you might have an article posted or a product offered or be selling a book.
And to get even more eyes on your work:
- On Twitter, go to the little search window in the upper right area (where the magnifying glass appears) and type in the word “baking.” (No hashtag)
- Click on the magnifying glass. A stream of tweets will appear, each with the word “baking” in it.
- Next, hover over the tweeter’s name (circled in red below):
- Mouse hover over “Taylor Miller” (for example, in this case). Then click “Follow.” You just made contact with someone who will be so curious about who checked him out that he’ll then check you out and possibly follow you back. The more of these follows you initiate, the more followers you’ll get. There is an app that will speed this waaaay up, but you can do the above using Twitter alone.
There you have it! Targeted marketing—immediately and free!