Back again, fledglings! With all the squawk about Facebook (BTW, I love Mark and Priscilla Zuckerberg—they put their millions to charitable use), it’s time to focus on Twitter. And its 330 million users—potential eyeballs for your own great work.
Remember:
- How long it took you to collect followers and engage with them on Facebook? And how if you didn’t like or comment on their posts, they’d forget about you in a New York minute? So much time spent engaging, for naught.
- How Facebook decides which of your posts even get streamed?
- How you have to pay to play on Facebook?
Well, not so with Twitter! In the Senate hearings (April 10 and 11), Mark Zuckerberg was pressed to name his top competitor. He squirmed. His response was that he had many competitors. The elephant in the room: Twitter.
Here’s how Twitter promotes freedom of speech
When you post something on Facebook it appears on your page. But it will not necessarily be streamed to all your followers. Twitter does stream to all your followers. It ranks where posts appear in those streams using algorithms that select what Twitter thinks your audience wants to hear first.
Even better, when someone is looking for information on a topic, say the Golden State Warriors basketball team, and does a hashtag search like this: #Golden State Warriors, they’ll find beaucoup tweets about what the team is up to. If you want to be sure that Warriors fans see your tweet, just begin the tweet with .@Warriors (dot @Warriors) and it will land in the Warriors’ own stream where all their followers will see it. How cool is that?
If you have a product or service to market, Twitter is your fastest, easiest, least expensive, and most targeted social media platform. Just do it!
